COURSE OBJECTIVES
- Tell stories to make change happen
- Get clients, gain market share, and serve your audience
- Position your service or product so that it is truly outstanding
- See opportunities to create value
- Develop remarkable products, services and pitches
- Communicate in ways that resonate
- Save time, save money and expand your tribe
- Understand the shifts from old marketing (advertising and interrupting) to modern marketing
LEARNING OUTCOMES
By participating in the course, you will be able to:
- Develop marketing plans that give you a significant competitive advantage over your competitors
- Engage more deeply with your customers with less effort
- Focus on changing customers lives for the better and being rewarded for it
- Create remarkable products and services that obtain significant market traction
COURSE OUTLINES
- Identifying the change you aim to make
- Positioning yourself
- Researching the market effectively
- Pricing your service
- Building your brand
- Telling stories that resonate and spread
- Creating your modern marketing plan”