Modern Marketing

COURSE OBJECTIVES
·       Tell stories to make change happen
·       Get clients, gain market share, and serve your audience
·       Position your service or product so that it is truly outstanding
·       See opportunities to create value
·       Develop remarkable products, services and pitches
·       Communicate in ways that resonate
·       Save time, save money and expand your tribe
·       Understand the shifts from old marketing (advertising and interrupting) to modern marketing
LEARNING OUTCOMES
By participating in the course, you will be able to:
  • Develop marketing plans that give you a significant competitive advantage over your competitors
  • Engage more deeply with your customers with less effort
  • Focus on changing customers lives for the better and being rewarded for it
  • Create remarkable products and services that obtain significant market traction
COURSE OUTLINES
·       Identifying the change you aim to make
·       Positioning yourself
·       Researching the market effectively
·       Pricing your service
·       Building your brand
·       Telling stories that resonate and spread
·       Creating your modern marketing plan”