COURSE OBJECTIVES

·       Tell stories to make change happen

·       Get clients, gain market share, and serve your audience

·       Position your service or product so that it is truly outstanding

·       See opportunities to create value

·       Develop remarkable products, services and pitches

·       Communicate in ways that resonate

·       Save time, save money and expand your tribe

·       Understand the shifts from old marketing (advertising and interrupting) to modern marketing

LEARNING OUTCOMES

By participating in the course, you will be able to:

• Develop marketing plans that give you a significant competitive advantage over your competitors

• Engage more deeply with your customers with less effort

• Focus on changing customers lives for the better and being rewarded for it

• Create remarkable products and services that obtain significant market traction

COURSE OUTLINES

·       Identifying the change you aim to make

·       Positioning yourself

·       Researching the market effectively

·       Pricing your service

·       Building your brand

·       Telling stories that resonate and spread

·       Creating your modern marketing plan”